Follow the journey of San Miguel.
After years of profitable growth, the brewery spins of into other adjunct industries such as packaging and the feeds business. The early 20th century sees a thriving export business for beer.
DID YOU KNOW
In 1913, San Miguel held an 88% share of the industry. Imported beers made up the balance.
In 1913, San Miguel held an 88% share of the industry. Imported beers made up the balance.
DID YOU KNOWThe "marca demonio," the product label of Ginebra San Miguel, was designed by Fernando Amorsolo in the early 1900s.
DID YOU KNOWThe Escudo was San Miguel’s corporate logo for close to nine decades, from 1890 to 1975, when it was replaced by the leaf-droplets design. But recognizing its historic significance and long association with the company, the Escudo was once again adopted as the corporate logo in June 1999.
DID YOU KNOW
San Miguel’s road projects account for 300 km of road in the Philippines.
San Miguel’s road projects account for 300 km of road in the Philippines.
In order to grow and cater to the rising demand of the Filipinos, SMC diversifies. Their strategy led them to become a big name in power, infrastructure, packaging, food and beverage and telecommunications, to name a few.
